BEIJING, China—Transitions Optical, Inc,. the leading manufacturer of variable-tint lenses worldwide, today engaged SinoTech Group for digital marketing initiatives in China.
Transitions® lenses are the #1-recommended photochromic lenses by eye care professionals worldwide. They block 100 percent of UVA and UVB rays, and automatically adjust from clear to dark in proportion to the intensity of ultraviolet (UV) light. Transitions lenses have been available in the China market since 1999; the company set up its first representative office in Shanghai in 2005.
Transitions Optical Business Director for China, Ms. Larissa Bryan said, “We are pleased to be cooperating with SinoTech Group on digital marketing initiatives. They are a market/industry leader in digital marketing. SinoTech Group has helped many world-leading companies build a strong online presence in China.”
“We are very excited to work with Transitions Optical; they are the provider of photochromic lens technology to the world’s leading lens manufacturers. Having come from Australia, where the majority of the population know they need UV protection for their skin and eyes, I know Transitions well for their photochromic lenses that block UV. I look forward to building a greater awareness of these lenses here in China,” said Dr. Mathew McDougall, CEO of SinoTech Group. “We believe that this partnership will increase knowledge in eye health and ultimately benefit Chinese eye wear consumers.”
SinoTech Group’s, Chief Strategy Officer, Dr. Grace Pan added, “We will help Transitions increase consumer awareness of eye protection and eye health. I have no doubt we will successfully develop online programs to this end. ”
Notes for editors
1. About SinoTech Group
SinoTech Group is a performance-based digital marketing company. Founded in Beijing, China in early 2007, it has successfully expanded its business to become one of the largest independent digital marketing companies in China, offering an integrated digital marketing portfolio encompassing: affiliate marketing, social media marketing, search management, and technology to manage across all your multi-channel digital marketing activities. Visit http://www.sinotechgroup.com.cn. SinoTech Group is a strategic partner of the Pacific Asia Travel Association (PATA), and is PATA’s preferred digital agency in China.
2. About Transitions Optical, Inc.
Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading provider of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology in the widest selection of lens designs, materials and brand names.
Transitions® lenses are the ideal everyday choice for healthy sight. They are clear indoors and at night. Outdoors, they automatically darken as light conditions change. Transitions lenses provide visual comfort, and enhance visual quality by reducing glare and enhancing contrast, helping you to see better today. Transitions lenses block 100 percent of harmful UVA and UVB rays – helping to protect the health and wellness of your eyes – so you can see better tomorrow as well.
Transitions Optical is sponsoring this PGA TOUR event as part of its ongoing commitment to educate consumers about the importance of healthy sight and the critical role it plays in overall health and wellness.
For more information about the company and Transitions lenses, the first to earn the American Optometric Association’s Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com
3. For further information
Please contact:
Fay Xie
Communication Manager
SinoTech Group
Tel: +86 10 6561 5818
E-mail: fay.xie@sinotechgroup.com.cn
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