January 2, 2013 – San Diego, California — Court Appointed Special Advocates (CASA) for Children introduced a new, modern look for the website for its national branch in a joint effort with web design firm, Sequent Creative.
As part of the website overhaul, Sequent provided a more simplified, graphically-focused landing page as well as the addition of a blog, podcast and new internal website, each of which were built on the Blackbaud Sphere content management system.
Sequent also integrated the satellite site for I am for the Child Initiative, resulting in an increase of online brand awareness for the organization as well as search engine optimization.
Redesign efforts focused on directing visitors to key areas of the website with graphic web banners on the main landing page. These include:
• Featured Area
• Donate Today
• Join Our Movement
• I am for the Child Initiative
This focus on one-click access to the key focus of CASA’s messaging allows the organization to highlight current campaigns and events with customizable banner images. Both CASA and Sequent Creative hope this new website will maximize efforts to raise awareness for the nonprofit’s charitable efforts and the individuals they serve.
ABOUT SEQUENT CREATIVE
Sequent Creative has helped organizations with award-winning web design and marketing for over twelve years. Websites built and designed by Sequent have continually gained recognition for combining striking visual appeal with usability. The result is a professional online presence.
For more information, email firstname.lastname@example.org.
ABOUT CASA FOR CHILDREN
The National CASA Association is a network of 933 programs that are recruiting, training and supporting volunteers to represent the best interests of abused and neglected children in the courtroom and other settings. Judges appoint CASA volunteers to represent the best interests of children who have been removed from their homes due to abuse or neglect.
For more information, visit casaforchildren.org.
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