Cheshire, United Kingdom (19th March 2013) – Leading digital marketing agency Click Consult has welcomed the news that Google may look into dropping the rankings of underperforming merchant websites.
At the recent SXSW conference in Austin, Texas, Tech Edu News reports that the head of web spam for Google, Matt Cutts, revealed that his employers are potentially going to introduce a ranking update later this year that punishes those sites that generally provide poor experiences for their customers.
Responding to a conference attendee that expressed concerns about bad competitors achieving a higher ranking than his site, Cutts responded: “We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.”
Click Consult works with over 350 UK businesses to help their websites perform better in search engine results pages using white-hat, ethical search engine optimisation (SEO) practises. News of a potential update to help their clients outperform their poor rivals has been welcomed by the agency.
“This sort of thing is one of the most frustrating aspects of search engine marketing. Clients that have great customer service and invest in correct SEO procedures being outranked by rival brands that have lots of unhappy customers is a real issue,” said Liane Grimshaw, Managing Director of Click Consult. “Any update which could help to better monitor this would be hugely beneficial to companies within our industry, as we work to help reputable websites achieve better rankings.”
For more information about the search marketing industry and all of the services that Click Consult offers, visit http://www.clickconsult.com or call 0845 205 0292.
About Click Consult:
Based in North West England, Click Consult is a premier digital agency. Founded in 2004, Click Consult employs over 100 highly skilled professionals that help to manage projects for over 350 clients. Click Consult specialises in search engine optimisation, PPC advertising, web design and development and social media marketing.
Contact Click Consult:
Unit B1, Willow House
Oaklands Office Park,
Hooton Road, Hooton,
Zip: CH66 7NZ
Tel: 0845 205 0292
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