Zing is innovating Brit-Asian programming with a UK produced daily soap called Cloud 9.
The UK’s No.1 Asian Lifestyle Channel Zing is set to broadcast a new UK produced drama series in an initiative never seen before on UK Asian Television. Zing will launch Cloud 9 on 7th January 2013, occupying the weekday prime time slot of 6.30pm.
Archana Kanade, Zing Business Head says “The future of British Asian TV is here! With Cloud 9, Zing is taking Asian entertainment in the UK to the next level. This soap comes at a time when the Asian population is growing rapidly and is the largest ethnic population in the UK; it is this audience that Cloud 9 will cater to.”
Cloud 9 represents a milestone in Asian entertainment as the first Asian daily soap-series to be produced in the UK, specifically catering to a British-Asian audience. This soap highlights the British-Asian lifestyle, drawing on familiar themes, issues and day to day events within the British-Asian community. With the backing of a stellar cast and production team this avant-garde soap-series, showcases the British Asian community in its true form, tackling widely perceived stereotypes regarding the UK’s largest ethnic group – the South Asians.
Cloud 9 follows the lives of British-Asian residents of a London town, presenting a range of characters, explored by the soap’s pivotal star Ajay – a young Brit-Asian finding his way in life.
Keeping in line with the elements of multi-cultural British life, the cast will feature a mix of Brit Asian, English and true ‘desi’ characters. The casting and production of Cloud 9 features several high-brow names alongside a high grade production value that rivals mainstream standards. The Cloud 9 series will be entirely in English.
Zing is a featured channel on the popular Yamgo mobile TV network. Ian Mullins, CEO of Yamgo talks about the Cloud 9 development, “It’s fantastic to see such a great new programme catering to audiences which previously had little choice in TV that appealed directly to them. Zing has accomplished something great in the release of Cloud 9 and we couldn’t be happier to deliver it to our viewers”.
The Cloud 9 series starts on 7th January 2013 at 6.30pm. Viewers can watch Cloud 9 for free at http://yamgo.mobi/zing . To keep up with the latest news on Cloud 9 you can visit the Zing Facebook page at https://www.facebook.com/ZingUK
Yamgo is a mobile TV network that delivers live television and video clips to mobile phones worldwide. Enjoyed by millions of viewers across the globe, Yamgo allows consumers to watch TV for free on almost any mobile device and share the experience with friends.
Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.
Founded in 2005 by Ian Mullins, an expert in mobile TV technology and publishing, Yamgo has evolved from a small team producing made-for-mobile video clips into a developer of carrier grade mobile TV technology, specialising in the delivery of real-time linear TV.
For more information about Yamgo managed end-to-end services and hosted content delivery technology and solutions, please visit: http://yamgo.com/
ABOUT THE ZEE NETWORK
Launched in 1995, Zee Network, UK was the first South Asian Entertainment Network of its kind. Since then it has grown in popularity and become synonymous with South Asian entertainment. Zee has continually entertained and engages audiences with a unique blend of high-quality, localised and innovative programming. It also offers the world’s largest Hindi film library, with an option of English and French subtitles. Worldwide Zee reaches 168 countries and 650 million viewers through a global entertainment network.
Zee is amongst the largest producers and aggregators of Hindi and other South Asian regional language programming in the world.
Zing – UK’s No.1 Asian Lifestyle Channel featuring playlists comprising Bollywood hits and classics, British Asian music and Asian music videos, Bollywood movies, behind the scene shows and lots more. Zing is available on your mobile for FREE on Yamgo TV www.yamgo.mobi/zing . The Zing website also hosts the latest Bollywood news and gossip www.zingtv.co.uk , with the latest info also on the Zing TV UK Facebook and Twitter pages.
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