Aarkstore.com | Consumer Testing and The Future of DTC Genetic Testing

Aarkstore announce a new report "Consumer Testing and The Future of DTC Genetic Testing" through its vast collection of market research report.

ListFree.org (Press Release) - Tuesday, July 17th, 2012 -

Aarkstore.com announces, a new market research report is available in its vast collection:

Consumer Testing and The Future of DTC Genetic Testing

http://www.aarkstore.com/reports/Consumer-Testing-and-The-Future-of-DTC-Genetic-Testing-216801.html

In February and March of 2012, Kalorama Information conducted a survey of 2,000 adults to ask them whether or not they would take a genetic test. This report, Consumer Testing and the Future of DTC Genetic Testing provides those results and compiles surveys from public and private sources to provide the following insights:

Have Consumers Used a Self-Test Product?
Would They Take a Genetic Test?
Are They Concerned About Their Healthcare?
What Diseases Are They Most Concerned About?
Would Genetic Testing Increase Their Healthcare Usage?

In addition, the report provides information useful for marketers studying this area including US Healthcare statistics and demographics, information on doctor visits. The report discusses the increasing role of the ‘Active Healthcare Consumer’ in healthcare markets. It also contains information on the drug store industry in the U.S. and the role of test products in drug stores. The report also discusses the recent attempts to market genetic DTC products, the reaction of regulatory authorities and the activities of key companies in the market in reaction to regulation. Using survey and sales data, the report discusses the possible future of DTC testing efforts.

Table of Contents :

CHAPTER ONE: EXECUTIVE SUMMARY

Direct-to-consumer Testing and The Future of DTC Genetic Tests
Existing Self-Test Markets
DTC Genetic Tests
Aggressive Regulatory Action
Consumer Opinion
Conclusions

CHAPTER TWO: INTRODUCTION

Demographics
Declining Doctor Visits
Drop the Doctor But Keep the Pharmacist?
Consumer Worries
Concern About Health and Healthcare Costs
Baby Boomers More Concerned About Health
Drug Stores
Competitive Positions of Key Players
Increasing Space in the Drug Store For Tests
Role of the Pharmacist in Conducting Some Tests?

CHAPTER THREE: EXISTING SELF-TEST MARKETS

Highly Successful OTC Markets
Glucose
Pregnancy/Fertility
Moderately Successful OTC Test Markets
Fecal Occult Blood
Cholesterol
Implications

CHAPTER FOUR: DIRECT-TO-CONSUMER GENETIC TESTING: PROMISE AND REALITY

Background
Criticisms of DTC Testing
Scientific and Clinical Validity
False Advertising
GAO Investigation
Acu-Gen Biolab Lawsuit and Bankruptcy
Regulatory Activity
Pathway Genomics FDA Controversy
2011 FDA Warning Letters
Regulatory Action Targeting Suppliers
Actions in Response to FDA Letters
DTC Testing Companies
DeCode Genetics
23andMe
Genelex Corporation
Pathway Genomics
Navigenics
Lumigenix
Medigenomix