2012-2013 : Survey Brief || Supplier Marketing Spend Activity in the Power Industry

Aarkstore announce a new report "Supplier Marketing Spend Activity in the Power Industry - 2012-2013 : Survey Brief" through its vast collection of market research report.

ListFree.org (Press Release) - Thursday, June 14th, 2012 -

Aarkstore.com announces, a new market research report is available in its vast collection:

Supplier Marketing Spend Activity in the Power Industry – 2012-2013 : Survey Brief

http://www.aarkstore.com/reports/Supplier-Marketing-Spend-Activity-in-the-Power-Industry-2012-2013-Survey-Brief-188075.html

Synopsis

• Analysis of opinions drawn from leading power industry executives
• Provides data on the current size of the marketing and advertising budgets of supplier companies in the power industry
• Provides insight into the marketing behaviors of the global power industry and market competition for supplier companies

Summary

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power industry executives. It analyzes how spending activities of the suppliers are set to change in the power industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope

• The opinions and forward looking statements of 330 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• This report covers data and analysis on supplier expenditure.

Reasons To Buy

• This report provides historical marketing expenditure by supplier type and region.
• This report provides analysis on the changing spending behavior of suppliers by product and category.

Table of Contents :

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Global Power Industry: Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Power Industry Suppliers
2.1.1 Global power industry: annual marketing budgets by region
2.1.2 Global power industry: annual marketing budgets by company turnover
2.2 Global Power Industry: Planned Change in Marketing Expenditure Levels
2.2.1 Global power industry: planned change in marketing expenditure levels by region
2.2.2 Global power industry: planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.2.4 Net change in planned marketing expenditure in all industries
2.3 Global Power Industry: Future Investment by Media Channel
2.3.1 Global power industry: future investment by media channel by region
2.3.2 Global power industry: future investment by media channel by company turnover
2.4 Global Power Industry: Suppliers’ Future Investment in Marketing and Sales
2.4.1 Global power industry: future investment in marketing and sales by region
2.4.2 Global power industry: future investment in marketing and sales by company turnover
3 Appendix
3.1 Global Power Industry Survey Results – Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Tables

Table 1: Global Power Industry Survey Respondents by Company Type, 2012
Table 2: Global Power Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Power Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Power Industry Buyer Respondents by Region (%), 2012
Table 5: Global Power Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Power Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Power Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009-2012
Table 9: Annual Marketing Budgets in the Global Power Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Power Industry by Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure Levels: Global Power Industry Suppliers (%), 2009-2012
Table 12: Global Power Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 13: Global Power Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure, All Industries (%) 2012

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Aarkstore.com

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