Bharatbook.com added a new report on "Consumer Trends in the Make-up Market in Italy , 2011" roviding hard and fast data on consumers and markets at the product category level.
Synopsis
This report provides the results for the Make-Up market in Italy from
unique, highly detailed and proprietary study of consumers’ Consumer Packaged
Goods (CPG) consumption habits, and forms part of an overall series covering all
CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent
to which consumer trends influence their consumption and the value of the market
these trends influence, brand and private label choices as well as retailer
choices. Much of this information can also be analyzed by specific consumer
group, providing hard and fast data on consumers and markets at the product
category level.
http://www.bharatbook.com/market-research-reports/consumer-goods-market-research-report/consumer-trends-in-the-make-up-market-in-italy-2011.html
Summary
Marketers in the Make-Up market in Italy face a major challenge.
Understanding market size and segmentation is valuable, but the keys to
effective targeting is knowing just how valuable specific consumer groups are,
and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and
market data which show exactly the size of consumer groups, how much of the
Make-Up market in Italy they account for and which consumer trends drive their
behaviour, and as such allows marketers to develop strong growth strategies.
market research
Scope
Consumers’ uptake of products and the influence of consumer trends are
fundamental causes of change in markets – and as such marketers need to know
what these trends are and be able to quantify their influence in the market.
This report provides highly detailed insight into exactly who the consumer is
and how the latest consumer trends are changing the market by examining over 20
consumer trends and the share of sales across over 30 consumer groups.
Reasons To Buy
The data provided allows marketers to track consumer behaviour through to
its actual value impact on a product market. Unique in the market, this provides
readers with a highly detailed data analysis of the market allowing marketing
tactics and strategy to be updated in line with the very latest consumer
behaviours.
Key Highlights
Detailed category coverage is provided, covering the Eye Make-Up market, the
Face Make-Up market, the Lip Make-Up and the Nail Make-Up market.
Detailed consumer segmentation data covering over 30 consumer groups, 20
consumer trends and consumption frequency for each product category covered.
Detailed brand and private label category shares for 2011 for each product
category
Unique retailer choice and switching data at the product category level for 2011
For more information kindly visit :
Consumer Trends in the Make-up Market in Italy , 2011
-30-
Or
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Bharat Book Bureau
Tel: +09221586973
Email: info@bharatbook.com
Website: www.bharatbook.com
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| Issued By: | Bharat Book |
| Email: | sandhya@bharatbook.com |
| Street: | Navi Mumbai |
| Town: | Navi Mumbai |
| Country: | India |
| Phone: | 09221586973 |
| WebSite: | http://www.bharatbook.com/market-research-reports/consumer-goods-market-research-report/consumer-trends-in-the-make-up-market-in-italy-2011.html |
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